Applications of GIS in Business

Applications of GIS in Business

GIS, like many other industries, has found its way in business as well. There are various aspects of the business and corporate world where GIS has found meaning. Below are some of the applications of this very interesting invention in the field of business.


1. Banking:  Being market driven banks need to provide customer centric services around planning of resources and marketing. GIS plays an important role providing planning, organizing and decision making.

2. Assets Management: GIS helps organizations to locate and store information about their assets. Operations and maintenance staff can also deploy their enterprise and mobile workforce.

3. Dairy Industry: Geographic Information Systems are used in the distribution of products, production rate, location of shops and their selling rate. These can also be monitored by using a GIS system.

4. Tourism: Tourists can get all the information they need on a click, measuring distance, finding hotels, restaurants and even navigate to their respective links. This Information plays a vital role to tourists in planning their travel from one place to another.

5. Business: GIS is used for managing business information based on its location. GIS can keep track of where customers are located, site business, target marketing campaigns, and optimize sales territories and model retail spending patterns.

6. Market Share: Examining branch locations, competitor locations and demographic characteristics to identify areas worthy of expansion or determine market share in Maptitude.

7. ATM Machine: Filling in market and service gaps by understanding where customers, facilities, and competitors are with address locating, database management and query tools.

8. World Bank Economic Statistics: Slicing and dicing raw financial data from the World Bank.

9. Merger and Acquisitions: Profiling and finding opportunities to gain and build where customers are with market profiling

10. Supply and Demand: Identifying under-served areas and analyzing your competitor’s market.

11. Community Reinvestment Act (CRA): Fulfilling the obligations to loan in areas with particular attention to low- and moderate-income households – using GIS to understand spatial demographics.

12. Mobile Banking: Capturing locations where existing mobile transaction occur and assisting in mobile security infrastructure.

13. Internet of Things: Improving efficiency, accuracy and economic benefit through a network of physical objects such as devices, vehicles, buildings and other items—embedded with electronics, software, sensors, and network connectivity that enables these objects to collect and exchange information with one another.

14. Market Share Analysis: Optimizing the locations of facilities so the allocated demand is maximized in the presence of competitors using tools like location-allocation in ArcGIS.

15. Integrated Freight Network Model: Integrating highly detailed information about shipping costs, transfer costs, traffic volumes and network interconnectivity properties in a GIS-based platform. (Integrated Freight Network Model)

This Post Has One Comment

  1. How can GIS be applied in the steel industry? And with all these mentioned above, what GIS open source software will best be applied in the above mentioned.

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